If you include articles in the design of your small business website this will help to drive more traffic to what you have on offer by way of products and services. The articles would be there for everyone to read, free of charge and are likely to play an important role in your sales. Your articles could also be distributed to other websites with a link provided for potential customers to be steered to your site, and this is another way of drawing traffic.

There are ten influential words to bear in mind when you are at the designing stage of your website. Those in the know about selling use what is called “hypnotic” selling methods on a regular basis by selecting the most effective words and phrases when promoting their products. The following words will grab the attention of the customer and encourage them to want to buy your products or services.

1. Tips

2. Free - use sparingly

3. Success

4. Exclusive

5. Fantastic

6. Successful

7. Secret

8. Free (don’t use this one too often though)

9. New

10.Tips

Listed below are a few examples of attention grabbing words used in article headlines.

*Fifteen Free Tips on Letter Writing

*7 Free Letter Writing Tips

*The Disclosure of New Techniques to Recession Proof Your Business

Did you feel those headlines grab your attention? You may have noticed that each of the headlines contained at least two of the powerful words mentioned earlier. You should use as many of these and other “action” words to stimulate the interest of your customers and fuel them into buying your products and services.

One way to make a small business website design work for you is by creating a new webpage for each article you write from your webpage. Be sure to maximize your article to make it search-engine ‘friendly.’

Use highly ranked keywords and phrases as well as Meta tags (these are html codes that are not required by search-engines, however all search-engines use them). Then, when you upload your webpages with your keyword dense articles on them, search-engines will crawl to it! This will increase your search-engine ranking, making you more noticeable to potential clients.

If your articles are of a high standard, relevant to what you are promoting and original, they will create more exposure for your website along with demonstrating the finest of reputations to your potential clients.

By establishing an impressive reputation, by not ’selling’ in your articles, by only offering good, quality and useful information, you are encouraging people to stopover to your website and do business with you.

You’ll find that they will stay with you simply because the information you supplied them with at the start was useful and of interest to them. When it is recognized that you are an expert in your field your number of customers will increase and you will soon be leaving your rivals well and truly behind you.