DMOZ has been in the directory section for a while now, it’s the first link directory that came up and since then it has become the largest human driven web directory. Very often listings in Dmoz are used by search engines and they’re given more importance in search results.
Website promotion starts with directory submissions. DMOZ is FREE but it’s not easy to get a listing there, due to thousands of reasons, and first of all because there are millions of websites waiting for approval. To avoid waiting forever you shoud take some time to find the best category possible for your website. Then you MUST use your company or website name and write a good description.
Submission guidelines are very important, they may change depending on the categories, so make sure to read those very very carefully and make exactly what they say. Very often people just get their websites deleted just because they didn’t take their time to read the guidelines.
DO NOT submit again and again, your submission will be put at the back of the review queue if you keep submitting, or be deleted altogether! Don’t get fancy with the description, yes, try and incorporate your main keyword phrase or phrases, be careful though, too much keywords may look like crappy spa.
The description should adhere to their submission guidelines perfectly. You may compare it with other websites in the category you’re submitting to. This way you can clearly see what exactly editors of this category are looking for and how can you make it look more natural. Make it short and to the point. Also, be sure to use an email from your site, like webmaster@yoursite.com.
This may help the editors know that this is a legitimate submission from an important person in your company, as opposed to if you use name@gmail.com as the submission email address. You don’t need to worry about being spammed. It’s unlikely you will ever hear from DMOZ via email. So use your real email address from your domain.
You won’t receive a confirmation if your site is accepted or not. Again, don’t submit it twice. Check in the category if your site is present or not. Note that sometimes sites get approved within 6 months or more. So don’t hurry so much, simply submit and wait.
If the category you are submitting to does not have an editor listed AND if the category doesn’t have a lot of listings, preferably less than 50 consider applying to become an editor of the category. As editor, you can approve your own site into the category very quickly.
Be honest in your application, the DMOZ people will research the information you give them, if you lie, you won’t get approved. If you are approved, be an honest editor, giving competitors a fair shot to be listed. You wouldn’t want a competitor keeping you out of the directory if they had the power, would you? Login a couple times a week to review new listings and to keep your editor account updated.
I hope those little tips will answer some questions I’ve been reading lately in most of the forums. But after all don’t worry so much about DMOZ. Your site still can be alive and gain visitors and pay back, even if you’re not listed there. I wish you good luck with your submission.